Sweetch
Why do users quit a health app that actually works?
Sweetch helps manage chronic conditions, but users were quitting due to report fatigue. I redesigned the core flows to make tracking effortless, turning a tiring task into a habit they can actually stick to.
Responsibilities
Product Design
UX Research
Sweetch
Why do users quit a health app that actually works?
Sweetch helps manage chronic conditions, but users were quitting due to report fatigue. I redesigned the core flows to make tracking effortless, turning a tiring task into a habit they can actually stick to.
My first step
The data showed users were quitting, but I needed to understand the feeling behind the numbers.
My first move was to break down the existing flows to find the friction.
I mapped the user journey and flagged the design flaws that caused Report Fatigue.
My first step
The data showed users were quitting, but I needed to understand the feeling behind the numbers.
My first move was to break down the existing flows to find the friction.
I mapped the user journey and flagged the design flaws that caused Report Fatigue.
Understanding the "Why"
To fix the high drop-off, I researched the psychology behind motivation.
I wanted to see what makes a digital product feel supportive rather than annoying.
Micro-Goals
Big health goals feel impossible to reach. We need to break them down into daily tasks to build confidence.
Positive Reinforcement
The app shouldn't highlight failures. it should be a cheerleader that celebrates every small win.
Meaningful Gamification
Collecting generic badges gets boring fast. Real motivation comes from feeling better and in control.
Understanding the "Why"
To fix the high drop-off, I researched the psychology behind motivation.
I wanted to see what makes a digital product feel supportive rather than annoying.
Micro-Goals
Big health goals feel impossible to reach. We need to break them down into daily tasks to build confidence.
Positive Reinforcement
The app shouldn't highlight failures. it should be a cheerleader that celebrates every small win.
Meaningful Gamification
Collecting generic badges gets boring fast. Real motivation comes from feeling better and in control.
The Solution
Here are 4 spotlights showing exactly how I turned the research into a better experience.
The Solution
Here are 4 spotlights showing exactly how I turned the research into a better experience.
Spotlight 01
The Micro-Goal Strategy
Problem:
Big goals (like "Lose 2kg") create anxiety because users can't control the results directly. This stress caused them to stop reporting entirely.
Solution:
Daily Focus: I hid the overwhelming long-term targets to focus only on today's tasks.
Visualizing the "Why" : A simple visual that links the small daily task to the bigger health journey.
Actions You Can Control : shifted the focus from "Weight Loss" (which is hard to control) to "Logging Meals". an action the user can actually control.
Spotlight 01
The Micro-Goal Strategy
Problem:
Big goals (like "Lose 2kg") create anxiety because users can't control the results directly. This stress caused them to stop reporting entirely.
Solution:
Daily Focus: I hid the overwhelming long-term targets to focus only on today's tasks.
Visualizing the "Why" : A simple visual that links the small daily task to the bigger health journey.
Actions You Can Control : shifted the focus from "Weight Loss" (which is hard to control) to "Logging Meals". an action the user can actually control.
Spotlight 02
Fueling Motivation Through Feedback
Problem:
The original interface focused on data collection. However, the lack of interactive feedback made the experience feel mechanical instead of supportive.
Solution:
Supportive Text in Goal Flow: We added friendly text before and during tasks to keep the momentum going.
"Success" State: Finishing a task triggers immediate positive feedback, so the effort feels worth it right away.
In-Page Tips: Small tips explain how this action helps their health, giving users a real reason to keep going.
Spotlight 02
Fueling Motivation Through Feedback
Problem:
The original interface focused on data collection. However, the lack of interactive feedback made the experience feel mechanical instead of supportive.
Solution:
Supportive Text in Goal Flow: We added friendly text before and during tasks to keep the momentum going.
"Success" State: Finishing a task triggers immediate positive feedback, so the effort feels worth it right away.
In-Page Tips: Small tips explain how this action helps their health, giving users a real reason to keep going.
Spotlight 03
From One by One to
All at Once
Problem:
"Report Fatigue" was the main reason users left. The old flow required too many clicks for simple tasks, wearing users out until they just stopped trying.
Solution:
Quick-Action Components: Users can now mark a task as "Done" or add items with a single tap.
Smart Shortcuts: "Saved Meals" and "Favorites" allow users to log their regular habits in seconds.
(+) Button Shortcuts: Users can report from any screen immediately, without getting lost in menus.
Spotlight 03
From One by One to
All at Once
Problem:
"Report Fatigue" was the main reason users left. The old flow required too many clicks for simple tasks, wearing users out until they just stopped trying.
Solution:
Quick-Action Components: Users can now mark a task as "Done" or add items with a single tap.
Smart Shortcuts: "Saved Meals" and "Favorites" allow users to log their regular habits in seconds.
(+) Button Shortcuts: Users can report from any screen immediately, without getting lost in menus.
Spotlight 04
No More Starting Over
Problem:
The old design didn't forgive small mistakes. If they chose the wrong category (like "Lunch" instead of "Dinner"), they had to delete everything and start again.
Solution:
Flexible Editing : Users can now switch the meal type instantly without losing what they wrote.
Clear Visual Hierarchy: Big, clear headers show exactly where you are, so mistakes happen less.
Clear CTA: Instead of a confusing blank screen, we added a clear button that invites users to start logging right away.
Outcomes & Impact
This project was a significant learning experience. I learned how to collaborate with multiple Product Managers and balancing different requirements while keeping the user at the center.
Spotlight 04
No More Starting Over
Problem:
The old design didn't forgive small mistakes. If they chose the wrong category (like "Lunch" instead of "Dinner"), they had to delete everything and start again.
Solution:
Flexible Editing : Users can now switch the meal type instantly without losing what they wrote.
Clear Visual Hierarchy: Big, clear headers show exactly where you are, so mistakes happen less.
Clear CTA: Instead of a confusing blank screen, we added a clear button that invites users to start logging right away.
Outcomes & Impact
This project was a significant learning experience. I learned how to collaborate with multiple Product Managers and balancing different requirements while keeping the user at the center.
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